Salon100X Growth for spas
Spa marketing that sells the day out and the gift voucher.
A spa is bought twice: once by the person who wants an afternoon off, and once by the person buying it for them. The marketing has to work for both, and it has to peak in the weeks before Christmas, Valentine's Day and Mother's Day when the second buyer is looking. We build for the first buyer all year and for the second buyer on a calendar.
Channel mix
The website carries a spa. The seasons carry the ads.
People travel further for a spa day than for a haircut, and they decide from the photographs. So the website does more of the work than it would for a salon, local search covers a wider area, and the paid campaigns run hardest in the six weeks before each gifting season.
The mix below is a starting point. Your audit sets the actual one.
Website with booking
Photography of the space, packages and gift vouchers front and centre, a Book button and a Buy a voucher button on every page, opening Salon100X or your current system.
Local search
Pages for spa day, couples' treatments and each treatment category, written for the towns you draw from, and a Google Business Profile with categories, photos and posts kept current.
Meta Ads
Facebook and Instagram campaigns for packages, couples' days and group bookings, and the voucher campaigns before Christmas, Valentine's Day and Mother's Day.
Google Ads
Search campaigns on spa day and gift voucher terms in the run-up to each season, and midweek package terms through the rest of the year.
Social media
Calm, brand-led content of the rooms, the products and the treatments, on a calendar with the gifting seasons planned a quarter ahead.
Offers
Sell the midweek afternoon and the voucher, not a discount on Saturday.
A spa's quiet time is predictable: weekday afternoons outside the school holidays. The offers we build fill those hours, give the gift buyer something that feels generous without cutting the price, and give locals a reason to come monthly rather than once a year.
Each offer gets its own booking or voucher link so the report shows what it sold.
- Midweek spa days at a price that fills the quiet afternoons the diary shows
- Seasonal packages named for the season, so the gift buyer knows what to choose
- Gift vouchers with a small added treatment rather than money off
- Memberships for locals, billed monthly through the software
- Group and hen bookings, promoted well ahead of the summer
Tracking
Bookings and voucher sales, each tied to the campaign that sent them.
Every campaign points at a booking page or the voucher page with its own tagged link. A booking lands in your Salon100X diary tagged with its source, and the lead source report shows bookings by channel for the month. Voucher purchases on the public gift card page are tracked through GA4 against the same tags, so the December report shows which campaign sold the vouchers.
If your bookings live in another system we track through its confirmation page and GA4, and say so in the report.
Product capture pending
Screenshot: the lead source report in Salon100X for a spa in December, with website, Meta Ads, Google Ads and Instagram as rows
The first 90 days
Photography and the voucher page first, then the season's campaign.
You get a written audit within five working days: the website, the voucher path, the Google Business Profile, current ads and how a booking is made today. The plan that follows is agreed before anything goes live.
Month one is the site, the photography, the voucher page and tracking. Month two puts local search pages live and the first campaign on the nearest season or the midweek packages. Month three is the first full report from the diary and the gift card sales, and the plan for the next season is set from it. If you come to us six weeks before a season, the campaign work moves first and the foundations follow.
- Days 1 to 5: written audit and a plan to agree, with the seasons marked
- Weeks 2 to 4: website, photography, voucher page, Google Business Profile, tracking
- Weeks 5 to 8: local search pages live, first campaign on the nearest season or midweek packages
- Weeks 9 to 12: first monthly report from bookings and voucher sales, next season planned
Product capture pending
Image: the one-page 90-day plan we send after a spa audit, with the gifting seasons marked along the top
The software
The voucher page and the booking page are included.
Every growth package includes Salon100X Software as the add-on: the public gift card page from £1 to £10,000, packages and memberships sold in the client portal, review requests to Google and Trustpilot, and the reports we write the monthly report from.
If you would rather keep your current booking system, we work with that and track through it.
Questions
Straight answers.
Can you sell gift vouchers on the website?
How far before Christmas should a spa start?
Do you photograph the spa?
Will you quote a result for a spa like ours?
Start with the free audit before the next gifting season.
Tell us your spa, your town, your website and what you spend now. You get a written audit within five working days and a plan with the seasons marked on it.