Website development
A salon website that takes the booking itself.
Most salon websites are a brochure with a link out to someone else's booking page. Ours are built the other way round. The site exists to get someone from a search to a confirmed appointment in as few taps as possible, and because the same team built the booking software, we can see which pages earn bookings and which only earn visits.
Booking built in
Booking is part of the site, not a link out.
Every service page, every location page and the fixed bar at the bottom of the screen on a phone carry a Book button. On Salon100X, that button opens online booking in six steps: location, service, an optional package, staff, date and time, confirm. Clients can pick a named stylist or any available one, and choose a 30-minute slot up to 90 days ahead.
A confirmed booking goes straight into your diary, and a confirmation email goes to the client, the stylist and you. Nobody at reception has to copy anything across.
If you are staying on Fresha, Phorest, Treatwell or another system, we build the site around that booking flow instead. What changes is how much of the booking we can see afterwards, and we are straight with you about that in the audit.
Product capture pending
The Salon100X online booking flow on a phone at the date and time step, opened from the Book button on a salon website
Mobile first
Built for the phone in your client's hand.
Most of your visitors arrive from a Google search or an Instagram profile, on a phone, often while walking. So we design the phone version first: prices you can read without pinching, a Book button that stays within reach of a thumb, and a tap-to-call number for the people who would still rather ring.
Speed is part of the design, not a fix at the end. Images are sized for the screen that shows them, fonts are few, and there is no page builder dragging along scripts you never asked for. We check Core Web Vitals before launch and after every change.
- Prices, durations and opening hours on the page, not in a PDF
- Book, call and directions buttons that stay in reach on a phone
- Images sized for the screen, so pages load on salon Wi-Fi and on the bus
- Core Web Vitals checked before launch and after every change
Product capture pending
A phone-width page design for a salon website home page, with the Book button in a fixed bar at the bottom and the services list above it
What is included
Every page has a job. Here is the list.
A salon website does not need thirty pages. It needs the right ten, each written for a specific search and each ending in a Book button. Before design starts you get a page-by-page plan: what each page is for, what it says, and who supplies what.
Copy is written by us from a conversation with you and your team, in your voice. Reviews come from your Google profile. Photos come from your salon, never a stock library.
- Home, services, team, location and contact pages, each written for how people search
- A page for every service you want to be found for, with price, time and real photos
- Online booking wired in and tested with a real appointment before launch
- GA4, Search Console and booking tracking set up from day one
- Redirects from your old page addresses, so links and search listings you already have keep working
Product capture pending
A page-by-page plan for a salon website, listing each page, its purpose, the search it answers and who supplies the content
Photography
Real chairs, real hands, real work. Never stock.
A stock photo of a model with perfect hair tells a new client nothing about your salon. Your own photos tell them everything: the light, the chairs, the faces, the standard of the work. So we brief the shoot rather than buy the pictures.
You get a shot list and a short brief for whoever is holding the camera, whether that is a photographer or your most confident stylist with a phone on a quiet morning. Wide shots of the floor for the home page, the work up close for the service pages, the team for the team page, the street door for the location page.
- A shot list by page, so nothing is shot that has nowhere to go
- Notes on light, angles and what to keep out of frame
- Consent forms for any client whose hair or face appears
Product capture pending
A photography shot list for a salon website, grouped by page, covering the chairs, the basin, the team at work and the street door
Examples
Examples appear with permission, or not at all.
We show a website only when the salon it belongs to has said yes in writing. Each example then carries the salon's name, the date it went live and what we built, so you can visit the real thing rather than take our word for it.
Until the first clients give that permission, this page shows none. We would rather that than a mock-up passed off as a client. Ask on the audit call and we will walk you through work in progress on a screen share.
After launch
Launch is the start, not the handover.
A website drifts: a price changes, a stylist leaves, a new service arrives, a plugin wants updating. The proposal says how many changes a month are included, and we check speed, forms and booking every month so nothing quietly breaks.
The monthly report shows what the site did: visits from search, taps on Book and Call, and bookings that reached the diary. If a page is getting visits and no bookings, we rewrite it. That is the whole point of being able to see both.
Product capture pending
A monthly report page showing website visits, Book and Call taps and bookings from the site, with the salon's name and the date range at the top
Questions
Straight answers.
Can you build the site on my current booking system rather than Salon100X?
How long does a build take?
Do I need to write the copy?
What about medical spas and dermatology clinics?
Related
Start with a free audit of the site you have.
Tell us your business type, locations, website and booking system. Within five working days you get a written audit of the site, the search presence around it and what we would build first.