Salon100X Growth for medical spas
Medical spa marketing that stays inside the rules.
Advertising a medical spa in the UK has rules, and a clinic gets into trouble when its marketing is written by someone who does not know them. We know them. Nothing we write names a prescription-only medicine, promises an outcome, or pushes anyone to book a treatment before a consultation. Inside those lines there is plenty of room to grow a clinic, and that is where we work.
How we work
Written to the CAP Code, checked, then approved by you.
Every page, ad and post we produce for a medical spa is written to the UK CAP Code and checked against it before you see it. Then you, or the person you name as medical lead, approve it before it runs. That order never changes.
It rules out some of the tricks other agencies use. It also means nothing runs in your name that you would later have to take down.
- No prescription-only medicines named or promoted anywhere, including offers and hashtags
- No outcome claims, no imagery that implies an outcome, no timescales
- No pressure: no countdown deals or discounts that push someone to book a treatment before a consultation
- Consultation-led: the call to action is to book a consultation, not a treatment
- Platform rules followed too: Meta and Google's own policies on cosmetic procedures, including age targeting
Channel mix
Search for the category, a page that leads to a consultation, reviews that are real.
Someone considering a treatment searches for the category and the town, reads about the clinic and the practitioners, and books a consultation if the page earns their trust. Local search and the website do most of the work; paid channels bring people to the same consultation page rather than to a deal.
The mix below is a starting point. Your audit sets the actual one.
Local search
A page for each treatment category you offer, laser, skin, facials and peels, body treatments, written for your area and ending in a consultation booking, plus a Google Business Profile with categories and photos of the clinic and the team.
Website with consultation booking
Practitioner credentials, what a consultation involves, the treatment categories, prices stated plainly, and a Book a consultation button that opens Salon100X or your current system.
Google Ads
Search campaigns on treatment category terms in your area, within Google's healthcare policies, landing on the consultation page. No prescription-only medicine terms, ever.
Meta Ads
Brand and consultation campaigns to audiences aged 18 and over, with creative about the clinic and the practitioners rather than imagery that implies an outcome.
Reviews and social media
Review requests after visits steered to Google, and a social calendar about the team, the consultation, aftercare and skin health, with every post through the same approval.
Offers
The offer is the consultation.
The consultation is the step a new client is willing to take, the step the rules want first, and the moment a treatment plan is agreed by a practitioner rather than by an advert. Everything we build points at it.
Where a treatment category runs as a course, we price the course plainly and describe what it involves. We do not discount it against the clock.
- A consultation with skin analysis, booked online with a named practitioner
- Courses of sessions in categories that run as courses, priced as the course and described plainly
- A membership for facials and skin maintenance treatments, billed monthly through the software
- Open evenings where people meet the practitioners and see the clinic before they book anything
Tracking
Consultations counted by channel, and what followed them in the diary.
Each channel gets its own consultation booking link. A consultation booked from a category page, a Google Ad, your listing or a Meta campaign lands in your Salon100X diary tagged with its source, and the lead source report shows consultations by channel for the month. Because treatments are booked as follow-ups linked to the consultation, the report can also say which channels brought consultations that went on to a treatment plan.
If your bookings live in another system we track through its confirmation page and GA4, and say so in the report. The figures are counts of bookings, never claims about treatment outcomes.
Product capture pending
Screenshot: the lead source report in Salon100X for a medical spa, one month, with website, Google Ads, Google Business Profile and Meta Ads as rows
The first 90 days
Compliance review first, then the pages, then the campaigns.
The audit, delivered within five working days, starts with a compliance review of what is already live: the website, the listing, the social accounts and any ads. Anything that names a prescription-only medicine or claims an outcome is listed for removal before we build anything new.
Month one fixes that list, sets up the approval step with your medical lead, and builds the category pages, the consultation booking path and tracking. Month two puts local search live and Google Ads on for consultation terms. Month three is the first full report from the diary, and the plan for the next quarter is set from it.
- Days 1 to 5: written audit, including the compliance review and a plan to agree
- Weeks 2 to 4: removals made, approval step set up, category pages, consultation booking, tracking
- Weeks 5 to 8: local search live, Google Ads on consultation terms, review requests running
- Weeks 9 to 12: first monthly report from the diary, next quarter planned
Product capture pending
Image: the one-page 90-day plan we send after a medical spa audit, with the compliance review and the approval step marked on it
The software
Consultation booking, consent forms and the activity log are included.
Every growth package includes Salon100X Software as the add-on: consultation booking with a named practitioner, consent forms with signature and photo fields, a twelve-month activity log, review requests to Google, and the reports we write the monthly report from.
If you would rather keep your current booking system, we work with that and track through it.
Questions
Straight answers.
Will you advertise treatments that involve a prescription-only medicine?
Can we use reviews and testimonials?
Who approves the creative?
Will you photograph our clients?
Start with a compliance review and a growth audit in one.
Tell us your clinic, your treatment categories, your website and what runs today. Within five working days you get a written audit that says what to take down first and what to build next.