A busy London salon in golden afternoon light, a stylist at work

Salon100X Growth

More booked chairs.

Websites, local SEO, Google Ads, Meta Ads and social media for UK salons, run by the team that built the booking software. So every campaign is measured in bookings, not clicks.

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Services

Five channels. One team that knows salons.

Each service stands on its own. Together they are the full service package, with the software included.

01 · Websites

Website development

A salon website with online booking built into it, on Salon100X or the system you already use. Mobile first, fast, and written for how people search.

About website development

Booking in the site, not a link out
Service and location pages
Photography direction for real salon imagery
Speed and Core Web Vitals in the green

02 · SEO

SEO

Local search done properly: Google Business Profile, service and location pages, reviews and a monthly report on what moved.

About seo

Google Business Profile set up and maintained
Service and area pages
Review flow to Google
Monthly ranking and booking report

03 · Google Ads

Google Ads

Search and Performance Max for people looking for a salon near them now, with conversions counted as bookings, not form fills.

About google ads

Search campaigns by service and area
Performance Max where it earns its place
Landing pages per offer
Cost per booking, by campaign

04 · Meta Ads

Meta Ads

Facebook and Instagram campaigns built on an offer worth clicking, creative tested every month and tracked through to the diary.

About meta ads

Offer and creative approach
Lead and booking tracking
Monthly creative refresh
Retargeting past visitors and lapsed clients

05 · Social

Social media management

A content calendar, creative and posting for Instagram and Facebook, plus replies and community, so your feed looks like your salon.

About social media management

Monthly content calendar
Creative from your real work
Posting and scheduling
Comment and message replies

06 · Full service

Full digital marketing

All of the above on one retainer, with the software included and one monthly report across every channel.

About full digital marketing

Every channel, one team
Salon100X Software included
Named account lead
One monthly report in bookings

A ribbon of light passing through glass tiles toward a salon chair

Tracked end to end

Every pound, traced to a booking.

Search or ad

A local search, a Google ad or an Instagram story. Each carries its own tracked link or number.

Landing page

A page built for that offer, with booking in it. No form to fill, no call to chase.

Booking

The appointment lands in the diary with its source attached, whether it came online or by phone.

The chair

Completed, paid, rebooked. That is the number, and it is the only one we report on.

Cost per booking, by channel, in one monthly report. Nothing else counts.

Proof

Results you can check, or none at all.

Every figure we publish carries three things. If one is missing, the figure does not go live.

A named client

Or one who has given written permission. No anonymous "a salon in Manchester".

A date range

The period the figure covers, so a good month is never dressed up as a trend.

What it measures

Bookings, leads or cost per booking, with the source it was read from. Never "growth".

First case studies are being written with client permission.

We would rather show you nothing than something we cannot stand behind. Ask for a reference on your growth audit call and we will put you in touch with a salon we work with.

See our work

Packages

Three ways to work with us.

Every package includes Salon100X Software as an add-on and one monthly report measured in bookings. Pricing follows your audit, once we know your locations, your channels and your current numbers.

Launch

A salon website that books, and local search set up properly.

New salons, rebrands, or a site that has not been touched in years.

Priced after your audit

Salon website with online booking built in, on Salon100X or your current system
Google Business Profile set up, categories, services and photos in order
Service and location pages written for how people search locally
Review request flow so happy clients end up on Google
Booking tracking from search to diary, and a monthly report

Package details

Grow

Launch, plus paid demand from Google and Meta.

Salons with empty chairs midweek, or a new location to fill.

Priced after your audit

Everything in Launch
Google Ads: Search and Performance Max for local salon demand
Meta Ads: Facebook and Instagram campaigns with offer and creative testing
Landing pages built for each campaign
Booking-based conversion tracking, cost per booking in one monthly report

Package details

Full service

Every channel, one team, one monthly report.

Multi-location groups and owners who want marketing off their desk entirely.

Priced after your audit

Everything in Grow
Social media management: content calendar, creative, posting and community
Email and SMS campaigns run inside the software
Quarterly planning call and a named account lead
One monthly report across every channel, measured in bookings

Package details

Written for your trade

The channel mix that fits your business.

A barbershop wins on Google Maps and Instagram. A spa sells packages and gifting seasons. Each type gets its own page, offers and tracking.

Salon

Hair and beauty salons, one chair or twenty.

Barbershop

Walk-in culture, fast turnarounds, loyal regulars.

Spa

Treatments, rooms and packages that need a calm diary.

Massage therapy

Therapists, rooms and repeat bookings.

Medical spa

Consultations, consent forms and aftercare, handled carefully.

Dermatology

Clinic diaries, records and compliant marketing.

The bundle

Growth services, with the software included.

Most salons come to us for one thing and end up wanting both. The bundle puts marketing and the booking system in the same hands, so the ads, the website and the diary all report to one place.

Growth services: website, local SEO, Google Ads, Meta Ads or social media, in the package you choose
Salon100X Software included as an add-on, so every campaign is measured against real bookings
One team, one monthly report, one number that matters: chairs filled

Enquire about the bundle See packages

Start here

Get a free growth audit.

Tell us your business type, locations, website and current booking system. You get a written audit within 5 working days: what is working, what is leaking, and what we would do first.

Get a free growth audit

How we work

No obligation · UK salons only