When someone searches for a balayage or a beard trim near them, Google shows a map and a list. Getting into both is a set of jobs, not a trick: a complete profile, pages that answer the search, reviews that keep arriving, and a site that loads fast. We do those jobs every month and report on what moved, in bookings as well as positions.
Google Business Profile
Your profile is your real home page. We keep it complete.
For a local search, Google shows your Business Profile before it shows your website. We set it up properly or repair the one you have: the right primary and secondary categories, every service listed with a price, opening hours that match the door, the booking link, and photos of your actual salon.
Then we keep it alive. New photos and posts each month, questions answered, and a check that nobody has suggested an edit that quietly changed your hours. A profile that goes stale slips, and one that is maintained is the cheapest visibility you will ever have.
- Categories, services, prices, hours and attributes checked line by line
- The booking link wired to online booking, so a profile visit can become an appointment
- Photos and posts added every month, from your salon
- Duplicate and old listings found and merged or removed
Product capture pending
A salon's Google Business Profile in the manager view, showing categories, the services list with prices and the booking link
Service and location pages
One page for each thing people search for.
Nobody searches for hair salon services. They search for balayage near them, a men's skin fade, a hot stone massage, a facial in their part of town. Your website needs a page that answers each of those searches directly: what it is, what it costs, how long it takes, who does it, what it looks like on real clients, and a Book button.
For a salon with more than one site, each location gets its own page with its own address, hours, team and reviews, because a search from Clapham and a search from Camden are two different searches. We write these pages, you check the facts, and they go live in an order that follows demand.
- A page per service you want to be found for, written from search data and your price list
- A page per location with address, hours, team, parking and directions
- Internal links, titles and structured data done properly, so Google can read what we wrote
Product capture pending
A service page on a salon website, with the price, the time it takes, real photos of the work, common questions answered and a Book button
Reviews
Reviews that keep arriving, without chasing anyone.
Recent reviews move local rankings and they move people. The problem is asking: reception is busy, the moment passes, and the only clients who remember to write are the unhappy ones.
On Salon100X the ask is built in. Four hours after a completed visit, the client gets a text asking how it went. Four and five stars are sent on to your Google, Trustpilot or Facebook page to leave the review; lower scores stay private for the manager to follow up. If you are on another system, we set up a simple routine with a link and a card at reception.
- Review request flow switched on and tested with a real visit
- Replies to reviews, in your voice, good and bad
- A review link and a card at reception for salons on other systems
Review requests go by SMS, which needs your own Twilio account.
Product capture pending
A review request text on a phone, sent four hours after a completed visit, with the link to rate the visit
The first 90 days
What the first three months look like.
Local SEO is a sequence, not a switch. The order matters: fix the profile and the tracking first, then the pages, then the things that compound. Here is the order we work in, month by month.
Month one: foundations
Audit findings turned into a plan. Google Business Profile repaired or built. Search Console, GA4 and booking tracking in place, so month one is the baseline. Technical fixes on the site: speed, broken links, titles, indexing.
Month two: pages
Service and location pages written, checked by you and published in order of demand. Review flow switched on. Old listings and directory entries corrected so your name, address and phone match everywhere.
Month three: compounding
First full report against the baseline. More pages where the search data says there is room. Photos and posts on the profile. Local links from places that make sense: suppliers, the street, the community you already belong to.
Reporting
One report a month. It counts bookings, not just positions.
Every month you get a short written report and a call if you want one. It shows where you appear for the searches that matter, what people did on your profile (calls, direction requests, website taps), and the bookings that came from search, read from the diary.
That last line is the one other agencies cannot give you. Because the same team built the booking software, a booking that started with a Google search is counted as a booking, not a click or a form. The report says what we changed that month and what we plan to change next.
- Positions for the searches that matter to you, by area
- Google Business Profile actions: calls, directions, website taps, booking link taps
- Bookings from organic search, read from the diary
- What we changed this month, and what we will change next
Product capture pending
A monthly SEO report page showing search positions, Google Business Profile actions and bookings from search, with the salon's name and the date range at the top
What we will not promise
No page-one promises. Here is what we control instead.
We will not promise you page one, and we would be wary of anyone who does. Google decides where you appear, and nobody outside Google can guarantee a position. What we can control is everything Google reads: a complete profile, pages that answer the search, reviews that keep coming, a site that loads quickly, and details that match everywhere.
We report what actually moved, with the date range and what each number measures. When we publish results on our own site, they carry a named client and the same detail. Nothing goes up without evidence on file.
Questions
Straight answers.
How long before SEO does anything?
Do you guarantee page one?
I already have a website. Do I need a new one?
Can you do SEO if I am not on Salon100X?
What do you need from me?
Related
Find out where you stand in local search.
The free audit covers your Google Business Profile, your pages and your reviews, and comes back in writing within five working days.